This past year, I've unlocked a newfound passion for marketing. From conducting research and crafting briefs to organizing campaigns and delivering final pitches, I've become deeply engaged in the intricacies of what drives stories, consumers, franchises, and even entire generations to connect with and believe in something. I've pushed myself to new heights, enrolling in courses and joining clubs that delve into these dynamics, expanding my understanding of how to captivate audiences and shape compelling narratives.